TikTok is introducing a fresh option that allows them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on another major platform only show content made by AI. A considerable share of this material is classified as “AI slop”, a label for inferior, bulk-generated content that is often nonsensical or bizarre.
Based on user feedback that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network identified as artificially created. Collectively, over 100 mn videos are added to the app every day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the level of artificial media they view by accessing the content preference feature in the app and selecting AI-made media. Other topics that can already be adjusted under the filter cover news, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines require content makers to label convincing AI-generated content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth apply an AI-generated watermark to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a $2 million educational fund for professionals and institutions to produce informative material about ethical AI use. This initiative will benefit non-profit groups specializing in educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid discussion over plans to make redundant numerous safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive stated that people-led review would remain essential, but automated tools can shield workers by removing the most harmful content ahead of it has to be seen by humans. TikTok announced a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
